Choosing the Web Address

Food Photography would have been ideal, however it was probably snapped up by the first food photography website many years ago. I am going to work on the idea that the google search engines will pick up the word combination of “photography” and “food”, therefore I am hoping that my web address choice of “photographer-food” will be picked up by the search engines.

However, I know that the website ranking will be increased with the addition of connected social network sites as well as the ongoing blog which google seems to favour in keeping the website active and fresh.

My Google listing:




Today, while I am waiting to update my hosting I will be looking at Fonts. One thing we owe to Steve Jobs is that we are able to express ourselves in various fonts on a computer screen. His early interest in caligraphy


UK Government recommendations on best fonts to use:

Use only clear, commonly used fonts. Avoid the use of small text. Users should have the ability to scale fonts.

Guidelines for UK Government websites
Illustrated handbook for Web management teams

Jakob Nielsen’s Readability Guidelines for Website Font Size

  • Do not use absolute font sizes in your style sheets. Code font sizes in relative terms, typically using percentages such as 120% for big text and 90% for small text.
  • Make your default font size reasonably big (at least 10 point) so that very few users have to resort to manual overrides.
  • If your site targets senior citizens, use bigger default font sizes (at least 12 point).
  • If possible, avoid text that’s embedded within a graphic, since style sheets and font size buttons don’t have any effect on graphics. If you must use pictures of text, make sure the font size is especially large (at least 12 point) and that you use high-contrast colors.
  • Consider adding a button that loads an alternate style sheet with really big font sizes if most of your site’s visitors are senior citizens or low-vision users. Few users know how to find or use the built-in font size feature in current browsers, and adding such a button within your pages will help users easily increase text size. However, because every extra feature takes away from the rest of the page, I don’t recommend such a button for mainstream websites.
  • Maximize the color contrast between the text and the background (and do not use busy or watermarked background patterns). Despite the fact that low-contrast text further reduces readability, the Web is plagued by gray text these days.’

The Font  decided to use was “collaborate regular font- 12”. The reasons were: as it was not dissimilar to “Arial” but also after reading the above articles I found it was scalable without looking odd when enlarged or decreased in size.


Today I will be compiling my sketches and designs for my logo:

These were a few preliminary ideas i sketched out, then onto photoshop or illustrator to develop further graphically.

I have now realised that my logo is too big and too and too comlex. It will also not look right when it is scaled down, therefore I need to make it more compact and simple.

I have put together a simple sample logo to test which was made from 2 clipart images.

(logo of camera and lime)

This I would like to simplify even more to just use a slice of lime with a couple of initials : “p-f” which would be short for photographer-food.

On looking where the logo will go, I have found that there is no consistent area where my logo will fit in the proportions of the WordPress theme. This seems to be one of the limitations of theme “Striking”.

Therefore the website colour design will have to be consistent with my branding for the Business Cards, Letterheads and Compliment slips.

I have decided to not use a logo in my website.